Artistic talent and curiosity, prompting Janek Deleskiewicz become a designer. Since 1987, he has served as a Jaeger-LeCoultre watch factory watch design work, works include Reverso 60 Anniversary Edition, this watch’s design called for the classic. In 2001 he was appointed artistic director of Jaeger-LeCoultre.
Four hours later, the brightest celebrity star aggregation Shanghai International Film Festival on the evening of the Jaeger-LeCoultre charity dinner to witness the 180th anniversary of Jaeger-LeCoultre donated slim Masters Series commemorative watch auction success. And now, me and Jaeger-LeCoultre Artistic Director Janek sitting on the Bund Waldorf Astoria hotel ‘s coffee shop, like long-lost friends as drinking tea, chatting him and Jaeger-LeCoultre story.
Change their
“How many times in our lives can completely change their chance?” This is a product family in its latest ad for all questions. Janek jokingly said he can not wait for the launch of the marketing strategy: “I love music, painting , set off band, but 25 years ago, I do not know Where is the way, is the music, design and art, or do some other things related? my mother actually wanted me to become an outstanding engineer, said people around the artist has no future, and I hope in someone else’s words and in the front row. “complete industrial design courses, Janek came to Paris alone, doing industrial design and art exhibition work, but also often go to bars show the saxophone, he says this experience created a Jaeger-LeCoultre is now the artistic director.
In the early 1980s, Janek into watches Jaeger LeCoultre sector and get the former president Henry – John Belmont appreciated. 1987, Janek began as Jaeger-LeCoultre watches design work, he was the 134-year-old brand has brought a new breath, altar table classic Reverso Series 60th Anniversary Edition is its masterpiece.
Diane Kruger perfect interpretation of the Jaeger-LeCoultre brand new advertising Reinvent Yourself
Regression artists based
I asked Janek ever thought again reinvent himself, he said endless possibilities of life, there is nothing in the current end. Youth by Andy Warhol, Roy Lichtenstein and James Rosenquist and other outstanding representatives of pop culture, but and artistic identity of missed home, “I now accept my identity is an artist, and also as the artistic director of Jaeger-LeCoultre I must continue this already has a 180-year history of the brand to make more contributions. “
Perhaps the difference between artists and designers existed in Janek’s an idea: “Seeing a unique object suddenly be copied to watch the finished product, I always feel a little anxious, so I prefer to put it unfolds on the canvas, so I can preserve its uniqueness, as well as to those who will have this watch, I have to convey its thoughts and feelings. “
2013 Shanghai International Film Festival Jaeger-LeCoultre charity dinner scene
Vicki became Jaeger-LeCoultre brand ambassador
Jaeger-LeCoultre Master Ultra Thin Jubilee slim Masters Series
Jaeger-LeCoultre welfare
We put forward four hours time to the evening’s dinner Jaeger-LeCoultre, the world’s limited 880, equipped with the thickness of only 1.85 mm Jaeger-LeCoultre 849 manual winding movement, numbered “180″ and the back engraved “SIFF 2013″ The Master Ultra Thin Jubilee commemorative Masters Series slim watches to 350,000 yuan successful shoot, the brand also posthumously 350,000 yuan to support a total of 700,000 Chinese classic old movies repair business. In the past two years, Jaeger-LeCoultre has funded restoration, including “a river flows to the east (upper and lower),” “The Cloud and the Moon” and “Crossroads”, including four classic Chinese movies, now in 180 anniversary of the brand was founded, in order to continue to pay tribute to the Chinese film industry, true significance.